Success by Design: The Essential Business Reference for Designers
HOW books, 2012
Paperback, 297 pages, $29.99
David Sherwin (Interaction Design faculty), the author of this book, is currently a Principal Designer at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations.
He says: "Fellow designers: In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business. The wisdom contained in this book will help you become a stronger businessperson and better plan your career path as a design leader.
"This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed most when I started as a designer 16 years ago."
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