Marketing your own work can be the hardest part of being an artist. It can feel artificial, foreign, tedious, and even antithetical to the work itself. Yet for professional artists it's necessary, and, when done right, it can actually be rewarding and fruitful.
Social media is free and ubiquitous, and as a marketing tool it comes easy for some. But for every artist to whom it seems totally natural to tweet their latest pins using a series of well-placed hashtags, there are plenty more artists who are wondering what the heck you're talking about.
For those in the latter group: Take comfort and read on. Innumerable artists are successfully using social media in ways that are true to their personalities and their work . . . and even fun to keep up with.