Events launched to celebrate the 10th anniversary of CCA's MBA in Design Strategy program

The first of its kind in the U.S., CCA's DMBA program equips future business leaders with design-based thinking.

Image of Mauro Porcini at celebratory 10th anniversary event for CCA's MBA in Design Strategy program.

PepsiCo Senior Vice President and Chief Design Officer Mauro Porcini speaks at 10th anniversary celebratory event for CCA's MBA in Design Strategy program.

This year, California College of the Arts is celebrating the 10th anniversary of its seminal MBA in Design Strategy program (DMBA) with a series of lectures, panel discussions, and events. Originally launched to place creativity at the heart of business best practices, the DMBA program was the first of its kind in the United States.

The program teaches students to apply the knowledge, skills, and craft of design to solve the challenges organizations face as they shift focus from running a business to competing on innovation. The series of celebratory DMBA events launched in February 2018 with a keynote presentation by PepsiCo Senior Vice President and Chief Design Officer Mauro Porcini, hosted by Airbnb. The next event, Design Strategy X on March 7, 2018, will feature presentations by leaders in the design strategy field, as well as a panel discussion on the potential influence of Chinese companies.

“When we launched the MBA in Design Strategy program 10 years ago, the field was just coming into fruition. Since then the demand for design strategy has skyrocketed,” says DMBA Program Chair Andy Dong. “Across the globe, design thinking is revolutionizing the way companies compete, and specialized design and management programs are launching across the nation at places like CCA, the University of Southern California, and the Pratt Institute.”