Trailblazing cognitive scientist and usability engineer Don Norman, author of The Design of Everyday Things (Basic Books 1988), a book that introduced the idea of “user-centered design” to budding designers worldwide, delivered the keynote address at the sold-out Interaction Design Education Summit, hosted by CCA Sunday, February 8.
(The summit was part of the larger Interaction 15 conference held in various locations in San Francisco Februrary 9-11.)
The book has since become required reading for students and teachers alike everywhere.
“He put ‘design’ as a verb on the map,” said Interaction Design chair Kristian Simsarian, in his introduction of the notoriously stern and witty author.
Not one to mince words, Norman immediately took the opportunity to critique today’s design education system.
“Design must grow up. We need a wider variety of designers,” said Norman, who proposed more teamwork between disciplines and a focus on approach, rather than end solutions.
“Wicked problems require broad education, not just craft.”Read the rest