PPR French worldwide group is sponsoring a series of design studios at California College of the Arts (CCA) during the 2007–8 academic year. Students in CCA's Architecture, Industrial Design, and Graduate Design programs are examining a variety of design issues while working with representatives from three PPR brands: Gucci, Puma, and Redcats.
"We are delighted to be working with PPR," stated Stephen Beal, provost of CCA. "This partnership enriches our design curriculum considerably and provides our students with unique opportunities to interact with top international professionals."
Sponsored studio courses at CCA give students the prospect of conceptualizing design within the context of a particular brand. They also give the retail, manufacturing, and design industries access to the fresh perspectives of next-generation designers. Other recent sponsored studio collaborations at CCA have included a sustainability studio with the international design firm IDEO and a pet product studio with the Turkish design firm Gaia&Gino.
PPR develops a portfolio of high-growth global brands. Through its general consumer brands and luxury brands, PPR generated sales of EUR 19.8 billion in 2007. The group is present in 90 countries with approximately 93,000 employees. PPR brands include Fnac, Redcats Group (La Redoute, Vertbaudet, Somewhere, Cyrillus, Daxon, Ellos, The Sportsman's Guide, The Golf Warehouse and brands of the plus-size division), Conforama, CFAO, Puma, and the luxury brands of Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent, YSL Beauté, Balenciaga, Boucheron, Sergio Rossi, Alexander McQueen and Stella McCartney). Explore the universe of PPR brands at www.ppr.com.
Founded in 1907, CCA offers studies in 20 undergraduate and eight graduate majors in the areas of architecture, business, curatorial practice, design, film, fine arts, and writing. The college offers bachelor of architecture, bachelor of arts, bachelor of fine arts, master of architecture, master of arts, master of business administration, and master of fine arts degrees.